Tested once, it's a finding. Tested three times, it's evidence.
The full year. From July 2025 to July 2026, "AI stocks" search interest sat in the 27-50 range for eight months, then exploded to 100 in late May 2026 before crashing to 27 by mid-July. NVDA climbed from $171 to $203 (+18.8%). The weekly change correlation was r = -0.062, essentially zero.
Window 1 (Aug-Nov 2025). Attention peaked at 100 in October, then faded to 18 by November. NVDA climbed from $129 to $136 (+5.9%). r = -0.151, not significant.
Window 2 (Apr-Jul 2026). Attention spiked to 100 twice, then collapsed to the low 20s. NVDA ended flat: $208 to $207. r = -0.179, not significant.
Three windows, three attention stories, three market conditions, one result: retail search buzz does not move this stock.
The confounding variable. Every apparent co-movement between search interest and price traces to a shared cause: an earnings report, a Fed decision, or a competitive event. On June 1, 2026, NVIDIA announced the Vera CPU. Search interest hit 100 the next day. The stock was near $224. Both the search spike and the stock reaction were caused by the product launch. Remove the news, and the correlation disappears.
Five beats, three drops. Across five consecutive quarterly earnings beats spanning August 2025 to August 2026, NVDA's post-earnings price direction was inconsistent. The stock fell after three of those five beats despite massive revenue growth (from $46.7B to $96.2B in revenue over one year). If search attention predicted price direction, every earnings-driven search spike should produce a rally. It did not. The earnings drove the searches and the price. The searches were bystanders.
What this is not. Not investment advice. Not a trading system. Not a universal claim. One keyword, one stock, three windows. The finding is narrow, honest, and reproducible.